Updated

William Hill Review 2024: Our Experiences with William Hill

8.4/10

Advantages:

  • Up to 50% boost on bet builder wins

  • Mobile exclusive welcome bonus (£40 free bets)

  • Daily odds boosts

  • Top tipster feature with £5,000 prize

Payment Methods:

Payz Giropay Instadebit Maestro Mastercard Neosurf NETELLER PayPal

Not available in your location

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Specifications

  • Bonuses & Promotions

    8

  • Mobile

    9

  • Usability

    8

  • Types of Bets

    9

  • Credibility

    10

  • Payment Methods

    8

  • Support

    8

William Hill bonuses and promotions

8/10

This was the first area that our experts explored with this sportsbook. They found attractive welcome bonuses as well as a range of ongoing offers. As we kick off this William Hill review, we’ll be sharing all of the details that you need to know.

William Hill’s welcome offer

William Hill’s welcome offer gives new UK customers the chance to claim 2x £15 free bets. Our experts also took a look at Canada and found that there was a 100% matched deposit up to $300 on offer.

Looking at the details, UK customers need to use the code H30 when they sign up. They then need to place a bet of at least £10. Those in Canada will need to use the code CA300 and make a deposit of at least $20.

Our team at Mighty Tips also found that there was a mobile only welcome offer in the UK. Using the code N40, customers need to bet £10, and they can then benefit from 4 x £10 free bets.

Before jumping in and claiming the welcome bonus, be sure to check out the terms and conditions so you know exactly how it can be used.

Ongoing offers at William Hill

Our experts next examined what there was for exisiting customers. Here’s a look at what they found:

  • Bet builder winning boost: Make a minimum of 3 selections on pre-match singles with a max stake of £/$20. If your bets come in, your winnings are boosted by up to 50%. This offer applies to football, the NFL, and NBA.
  • Stat attack: This is a free to enter competition. Make 5 predictions on a football match and if you get them all right you can claim 2 x £10 free bets. If 4 out of 5 come in, you can claim a £2 free bet (or your currency equivalent).
  • Impact sub: If you have an ongoing bet on a football player who is then subbed, your bet carries over to the replacement player.
  • 2 Up: If your team goes 2 goals up, William Hill will class your team as the winner and you can cashout.
  • Top tipster: Make predictions on horse races and share them with other users. The more you get right the higher up the leaderboard you go. The person at number 1 at the end of the month can claim a £5,000 prize. This is free to enter.
  • Trap challenge money back: Bet on greyhound races and, as long as there are a minimum of 20 races, receive your wager back if you lose.

Screenshot of the William Hill promotions page

Author Kate Richardson Kate Richardson

The William Hill sportsbook delivers well when it comes to bonuses and promotions. It was good to see options that had no cost that could still lead to rewards. I was also pleased to see the welcome bonus for mobile users.

The VIP program at William Hill

It has to be said that our team at MightyTips was disappointed here. While there is a program in place, this is all about casino users. It allows players to gain points the more that they play. Points move you through the stages of the program with rewards such as matched deposits and free spins on the way. Yes, there is value here, but we’d like to see something for sports betting.

Licensing and security at William Hill

10/10

We appreciate that the safety of any sportsbook will matter to our readers. That’s why our experts examined this. We found that this sportsbook has a license from Gibraltar and the Malta Gaming Authority (MGA/CRP/121/2006-02). These licenses allow William Hill to operate in Europe and beyond. There is also a license from the UK Gambling Commission (39225) allowing William Hill’s website to offer betting services in the UK.

Beyond the licenses, we also saw that this site is protected by 128-bit encryption. There’s also a detailed privacy policy that shows how your information is protected and not shared with third parties.

The William Hill user experience

8/10

Our experts were impressed overall when it comes to the user experience. It was exceptionally easy to create an account, and making a deposit was a breeze too. As we went ahead and placed our first bet, there were no issues at all. From signing up to placing a bet took no more than 5 minutes.

Navigating the William Hill site

Finding your way around the site is as simple as it possibly could be. When the homepage first loads, you’re presented with a range of betting options. If you’re looking for your favorite sport, you can find this by looking at the side bar where they’re all listed alphabetically. Do you want to visit other areas of the William Hill site? The menu at the top of the page means you can head to the casino, bingo, or poker section in seconds.

Website design

When looking at William Hill’s website design, it has to be said that this is now a little dated. There’s almost a retro feel to this but it’s as though this isn’t intentional: it’s down to the fact that the overall look is in need of an update.

Beyond the appearance, William Hill’s sportsbook delivers well when it comes to the available features. Things such as William Hill’s cash out feature, and live streams really add to the experience.

  • Limitations
  • Dated appearance

The mobile experience at William Hill

9/10

The good news here is that William Hill’s mobile app is available for both iOS and Android devices. It offers the chance to bet on the full range of sports found on the desktop site and comes with in-depth analysis and stats. The Apple version is rated 4.7/5 with over 166,000 ratings while the Android version has 4.3/5 from almost 30,000.

For those not wanting to download an app, you can still use William Hill on your mobile directly through your browser.

  • Android app: yes
  • iOS app: Yes

William Hill’s payment methods

8/10

The next area our experts checked as part of this William Hill review was the payment methods on offer. When examining this area, they’re looking for reliable and secure methods with great limits and speedy transactions. Here’s what we found:

William Hill deposits

When looking to fund your William Hill account, there are 8 methods available for users in the UK and Canada. These include instantly recognisable options such as Visa, PayPal, and Apple Pay. All of the methods here see funds hit your account in an instant and are free from any fees.

  • Minimum deposit: £5 (or your local currency equivalent)
  • Maximum deposit: £99,000 (or your local currency equivalent)

Withdrawal methods

When you’re ready to withdraw your winnings, punters have the same options available to them as they do for deposits. With William Hill’s withdrawal times, the speed depends on the method that you choose. The likes of Visa will take up to 5 days while PayPal can see funds reach you in less than an hour. Withdrawal limits also vary according to the method you’re using with Payz having the highest limit.

  • Minimum withdrawal: £5 (or your local currency equivalent)
  • Maximum withdrawal: £300,000 (or your local currency equivalent)
Deposit funds & Withdraw funds
Amount Time Fees Amount Time Fees

Visa

£5–£99,000 Instant 0% £5–£33,000 Up to 4 hours 0%

Mastercard

£5–£99,000 Instant 0% £5–£33,000 Up to 1–3 days 0%

paysafecard

£10–£200 Instant 0%

PayPal

£10–£5,500 Instant 0% £10–£5,500 Up to 1 working day 0%

Skrill

£10–£80,000 Instant 0% £5–£80,000 Up to 1 working day 0%

NETELLER

£10–£25,000 Instant 0% £5–£30,000 Up to 1 working day 0%

Maestro

£5–£99,000 Instant 0% £5–£40,000 Up to 1–3 days 0%

Postepay

£5–£99,000 Instant 0% £5–£33,000 Up to 1–3 days 0%

William Hill customer support

8/10

This area was put through its paces by our experts. The first thing found was the help center. This was extremely useful and contained answers to queries relating to banking, sports betting rules, bonuses, and more. This section should be your first port of call as there’s a great chance that you’ll find the answers you need. If not, you can reach out via live chat. We thought that we’d try the live chat.

Connecting to an agent took longer than we would have liked. We were waiting for around 10 minutes in total. However, once we were connected things got better. We found that responses were fast and that the agents had the knowledge they needed to assist us. It’s also worth noting that we were treated with respect and courtesy. Overall, William Hill’s customer support left us with a positive impression.

  • Live Chat: 24/7

Sports betting at William Hill

9/10

This comes with a great range of sports to explore, and plenty of markets to get involved with. Let’s take a closer look at exactly what’s on offer at William Hill’s sportsbook:

Sports selection

Our experts found that there were 35 sports to bet on at William Hill. This isn’t the biggest selection that we’ve seen, but there’s still plenty to enjoy. We saw that all of the most popular sports were covered, such as football, horse racing, rugby, and snooker. As well as these, there were also opportunities to wager on things such as politics and TV shows.

An area that the site excels in is horse racing. As we looked, there were still 20 UK races to take place late in the afternoon. The coverage goes well beyond the UK though with the US and Canada, Asia, Europe, Dubai, and more being available to bet on.

William Hill odds

William Hill’s odds were the next area that our experts checked out. We like to see that a sportsbook offers the chance for the betting experience to be a profitable one. As we analyzed William Hill’s margins, we found that the average came in at 7.5%. This is on a par with many other top sportsbooks but is not the most competitive that we’ve seen.

It’s worth remembering that William Hill also offers boosted odds, and these can make a huge difference. We saw the odds on Man City Vs Arsenal going from 5.25 to 5.50 and the favorite horse at Southwell going from 2.75 to 3.00.

In-play betting

William Hill’s live betting section was enjoyed by our experts. At the time of logging in, there were 150 events taking place. These were spread across sports such as football, tennis, and cricket. As well as being impressed by the number of events, we also liked the fact that we could use the early cashout feature on many of these.

William Hill’s live streaming also deserves a mention here. Punters can use William Hill TV and see pretty much any sport being live streamed. Alongside the action, there is also commentary and in-depth analysis.

Betting limits

We examined the terms and conditions at William Hill so that we could find the betting limits. We found that the minimum bet that can be placed is £1 (or your currency equivalent). We couldn’t find any information on the maximum wager that can be placed, but we did find that all sports had a cap on the amount that could be won. Some of these include horse racing with a £1,000,000 cap, football with a £2,000,000 cap, tennis with a £250,000 cap, and politics with a £50,000 cap.

Range of markets

We found that this operator had all of the popular markets covered. This meant that there were outrights, over/unders, and parlays. What we really liked though was the fact that there were plenty of prop bets too. Each sport had a great variety to enjoy.

Deposit limits

Limits that apply to deposits vary depending on the method that you use. The lowest possible deposit is set at £5 (or your currency equivalent) and is by using Visa. Other methods require a minimum of £10. The highest limits are also found with Visa where you can deposit up to £99,000. PayPal is at the lower end with an upper limit of £5,500.

Screenshot of the William Hill sport page

Esports at William Hill

The esports section at William Hill was the next area that our experts at MightyTips visited. Here’s a look at what was found:

Esports coverage

William Hill’s esports coverage is not the best that we’ve seen. It was fairly limited with King of Glory, Valorant, Starcraft2, Dota 2, Counter-Strike, and League of Legends being the only options. Yes, these are all great titles, but we expected to find the likes of COD and Rainbow 6 here too. Our biggest issue here was how the section is organised. It’s far from clear which events are taking place for each title.

Esports odds

We were impressed when looking at the odds offered. Looking across the listed events, our experts calculated that the average margins came in at 6.4%. This is extremely competitive. Highlights included LoL at 6.1% and Dota 2 at 5.9%.

Live esports betting

We weren’t overly impressed when checking out live esports betting here. We visited the section on numerous days hoping that we might see more, but the number of events never exceeded 10. What we did see included CCT South America, European Pro League, and LoL Worlds. The redeeming feature here is that esports are live streamed.

Esports betting markets

This is another area where we feel William Hill could really improve. The markets were extremely limited. We found that there were outrights, number of maps, and handicaps on offer, but major markets such as first kill were missing.

The William Hill casino

8/10

William Hill’s casino comes with around 600 games, meaning it is far from the biggest we’ve seen. Let’s take a look at just what it offers:

Game providers

The casino is heavily reliant on Playtech and, at one point, this provider was behind all of the games offered. This was never an issue as Playtech is highly regarded in the iGaming industry. However, to add to the variety offered, the casino now features games from a host of other providers too, including NetEnt, Red Tiger, IGT, and Microgaming.

Game selection

Just as with many other casinos, the main focus here is slots. With around 600 games to play, around 400 of these are slots. Some of the most popular titles include John Hunter Book of Tut, Starburst, Rainbow Riches, and Cleopatra.

When it comes to table games, there’s a small selection of blackjack and roulette titles to enjoy. For fans of bingo and poker, William has separate areas of its site for this. You just need to click the relevant tab in the menu to get there.

The live dealer casino experience

We found that there were around 150 games in the live casino. There were exclusive titles to explore but the majority of games come from Playtech and Evolution. This means that there’s a great selection of roulette, blackjack, baccarat, and poker titles.

There are also a good number of gameshow style games here. Some of our favorites included Deal or No Deal, Funky Time, and Crazy Time.

Betting limits

If you are wanting to try your luck in the live casino, you can get in on the action with wagers as low as £1 (or your currency equivalent). With this amount, there are blackjack and roulette tables that can be joined. If you’re a high roller, you’ll also find tables where you can wager as much as £10,000.

Screenshot of the William Hill casino slots page

Creating a William Hill account

8/10

If you’re ready to create an account with William Hill, there are just a few simple steps to follow:

  1. Use our link to head to the William Hill site
  2. Click the ‘Register’ button, fill in the requested details, and enter the promo code
  3. Confirm your account via the link sent to your email
  4. Make your first deposit and start to bet

William Hill’s registration process is easy, and you can be ready to bet in just a matter of minutes.

Our final thoughts on William Hill

8.4/10

That brings us towards the end of our review of William Hill. We have to say that what we’ve seen has been a bit of a mixed bag but, overall, we’re left feeling impressed.

When it comes to William Hill’s offerings, there’s a great welcome bonus to start with, as well as plenty of ongoing offers and promotions. It has to be said that William Hill’s specials really come into play with horse racing, and this is where this sportsbook excels.

The major letdown for us was the esports section. We can’t help but feel that this is lacking compared to other sportsbooks that we’ve reviews.

Ultimately, this is an operator that gets the thumbs up from our experts. We’d recommend putting it to the test for yourself.

William Hill review FAQs

? Is there a mobile only welcome bonus?

Yes, those who download the mobile app can claim 4 x £10 free bets by depositing at betting £10.

? Is William Hill safe to use in Canada and the UK?

Yes, William Hill has a solid reputation that dates back to 1934. With international licenses and SSL encryption, you can be sure that this site is safe to use.

? Do I need a promo code for the welcome bonus?

Yes, the UK welcome bonus needs the code H30 while in Canada it’s CA300. The mobile offer requires the code N40.

? How much can I withdraw from William Hill?

Maximum withdrawals depend on the method that you use. Payz has the highest limit at £300,000.

? Is there a live casino?

Yes, William Hill also has a live casino. This is powered by Playtech and Evolution.

Review Author

Kate Richardson

Kate Richardson

Strategic Betting Analyst: Expert in Developing and Implementing Data-Driven, Profitable Sports Betting Strategies.

Reviewer

Lina Mendonça

Lina Mendonça

Hello! My name is Lina, and I am very proud to write for one of the biggest betting sites in the world, MightyTips. I work with my friends and with things I like, and I'm always doing a lot of writing for the site, from bookmaker reviews to registration articles.